Certified Internet Webmaster E-commerce design 1DO-525

Overview

Live studies are undertaken in order to analyse the successful e-commerce campaigns of sites like amazon.com, ebay, dell and others.

Active real world setup of Google and Overture CPC campaigns as well as analysis of many submission techniques and methodology will ensure complete skill implementation. The advantages of online presence are enormous and with correct marketing and advertising could be of large benefit to any enterprise. Delegates holding the e-commerce certification hold the skills to implement online campaigns to maximise website usage.

Course Materials

All delegates are provided with highly recommended course release courseware. This includes the complete book on disk as well as many other resources like official technical drafts, white-papers and case studies. All students are furnished with materials like examination pads, pens, highlighters and other necessary stationary. Many other study aids are provided throughout the course ensuring each student a unique learning experience..

Course Duration

5 Days

Certification

Examination: 1DO-525 (Certified Internet Webmaster E-commerce Design Professional)

Prerequisites

Candidates are to have attended the CIW associate certification course, or have experience in web design concepts as well as a good understanding and implementation of HTML coding. .

Course Topics

Overview of online commerce, comparisons and advantages

Drivers and barriers to e-commerce

Product selection for online marketing

Online storefront solutions - in-house, offline and online systems

Horizontal and vertical marketing strategies

Banner exchange, link exchange and promotional partnerships

Online submissions, search engine strategy and good practice

Meta tag design, development and implementation

Effective page management and optimisation for best search results

Search engines, directories, spiders and crawlers

Business to business (B2B) frameworks

Business to consumer (B2C) frameworks

Clearing house backbones, ACH and payment gateways

Online payment options

Steps for the SSL process, from client to CA to server

Merchant accounts, Internet taxation and Internet law

Security and encryption schemes

Related Courses

MCP

MCSA

MCSE

Webmaster CIW

Cisco CCNA