Overview
Live studies are undertaken in order to analyse the successful e-commerce campaigns of sites like amazon.com, ebay, dell and others.
Active real world setup of Google and Overture CPC campaigns as well as analysis of many submission techniques and methodology will ensure complete skill implementation. The advantages of online presence are enormous and with correct marketing and advertising could be of large benefit to any enterprise. Delegates holding the e-commerce certification hold the skills to implement online campaigns to maximise website usage.
Course Materials
All delegates are provided with highly recommended course release courseware. This includes the complete book on disk as well as many other resources like official technical drafts, white-papers and case studies. All students are furnished with materials like examination pads, pens, highlighters and other necessary stationary. Many other study aids are provided throughout the course ensuring each student a unique learning experience..
Course Duration
5 Days
Certification
Examination: 1DO-525 (Certified Internet Webmaster E-commerce Design Professional)
Prerequisites
Candidates are to have attended the CIW associate certification course, or have experience in web design concepts as well as a good understanding and implementation of HTML coding.
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- Overview of online commerce, comparisons and advantages
- Drivers and barriers to e-commerce
- Product selection for online marketing
- Online storefront solutions - in-house, offline and online systems
- Horizontal and vertical marketing strategies
- Banner exchange, link exchange and promotional partnerships
- Online submissions, search engine strategy and good practice
- Meta tag design, development and implementation
- Effective page management and optimisation for best search results
- Search engines, directories, spiders and crawlers
- Business to business (B2B) frameworks
- Business to consumer (B2C) frameworks
- Clearing house backbones, ACH and payment gateways
- Online payment options
- Steps for the SSL process, from client to CA to server
- Merchant accounts, Internet taxation and Internet law
- Security and encryption schemes
MCP
MCSA
MCSE
Webmaster CIW
Cisco CCNA
Further Information
For any further information about course pricing, accommodation etc select the appropriate links above.
Need further details or advice and the website doesn't suffice? Call 0845 49 00 465
